dna people bring discipline, clarity and focus to the thinking and execution at the heart of your growth plan, working collaboratively to identify the critical steps you need to take to achieve your next phase of growth.
Welcome to my web site. I’m Ian Brookes, and dna people is my startup advisory business helping founders and entrepreneurs develop their mindset and ambitions via a ‘Co-Founder as a Service’ consulting, mentoring and coaching relationship.
I’m an experienced, energised and curious-minded entrepreneur, having founded several ventures myself and also been involved with thirty other startups. I enjoy making something great happen from a blank canvas. I’m always thinking ahead. I’m from a hard-working family, firmly rooted in the North of England and North Wales, so bootstrapping, putting in a big shift and doing heavy lifting to get a new venture off the ground comes naturally to me.
Once I’ve started something, I do it with a contagious enthusiasm and I get it done. My personal values are grounded on mutual trust, respect, integrity, and loyalty. You’ll get that back in spades from me once we’ve started to build something together. I won’t let you down. My ‘Co-Founder as a Service’ approach means I am always sitting your side of the table, with the same emotional and commercial engagement with your venture as you have yourself.
Based on 30+ years experience, I would summarise my style and approach as a thinker and a doer, I help the blue sky thinking and also washing the pots in terms of bringing discipline, clarity and focus to your strategic thinking, planning and execution, working collaboratively to identify the critical steps you need to take to achieve your next phase of growth.
Besides startups and growth-wish organisations, I also work with companies who have got ‘stuck’ in their thinking and need an external catalyst to either stimulate a new direction or create breakthroughs. These interventions have resulted in new and focused growth strategies, new products and services and often result in 100% growth.
My core business values and drivers are:
I’m restless, always hard on myself to achieve more. It’s in my dna which became part of my character playing rugby union in my youth, the drive, discipline, desire and determination of what it takes to be a winner in competitive sport has never left me. It’s in my heart and mind, even if it’s no longer in my legs!
It’s not all about business, it’s about people. I’ve taken my inspiration from folks like Alan Turing, Ernest Shackleton, J.R.R. Tolkien, Amelia Earhart, Eric Liddell, Martin Hannett, George Mallory, David Bowie – life’s adventurers, reaching beyond expectations, breaking down barriers to boldly hurtle down new avenues and show us what can be done.
How could we work together? Here’s a link to the What we do page on this web site.
dna people provides thought provoking business growth advice and guidance, to help you achieve breakthrough results. Fusing creative thinking and practical, hands-on advice, we stimulate attitudes and mind-sets on how to reach beyond your expectations.
